Integration-IMc.com

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Integration

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, founded in 1994, is an international consultancy firm dedicated to developing tools and processes to measure and improve the effectiveness and the cost efficiency of Marketing Communications (Marcom).

It audits the effectiveness and the cost efficiency of any brand’s marketing activation plan, in a given category/market. It allows accountability in marcom. Through contacts, it quantifies how consumers experience brands.

Through the MCA™, Integration provides marketers with a common currency, the Brand Experience Point, to compare the clout and the cost-efficiency of the different communication channels (contacts).