InnovativEye.com Provides innovative ideas for individuals and firms

InnovativEye

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InnovativEye.com provides online courses, live training and facilitation for creative problem solving, idea generation, idea management and skills focused on creative thinking.

Chas Martin, creative director and founder of InnovativEye, harnesses individual and collective perspectives, and essential skills necessary for creative problem solving and break through innovations.

The website also features additional resources such as articles, interviews and a rich collection of presentation summaries from innovative thought leaders at the Front End of Innovation Conferences.

InnovativEye Launches 1-Hour Course on Innovative Thinking

IdeaCycles Course is focused on innovative thinking. It integrates numerous creative problem solving processes, including lateral thinking, intersectional thinking and word/image association. Intersectional thinking is a concept defined by Frans Johansson in The Medici Effect
The online version of IdeaCycles will change the way you think and the results you achieve. It will challenge you to define one question or issue you want to solve, then you will be guided through a series of interactive exercises to create radically different ideas. The process moves outside your normal thinking patterns which confine your creativity to assumptions, patterns and inertia. When faced with challenges, we often make decisions that are predictable. In following these reliable thinking patterns we actually eliminate the option for innovation. The gravity of the logic that defines our typical course of action does not permit us to think outside of our own knowledge or experiences.

Experience teaches us the safe course of action. Repetition of situations validated by predictable results in turn confirms that those responses are appropriate. However, to conceive a new, innovative and brilliant solution, this habitual behavior becomes the enemy of creativity.

Unique Solutions are the order of the day. The IdeasCycles course offers just that: changing your thinking cycles and making way for a radically unique and original set of possibilities.

This entrepreneurial boot camp will elevate your idea quest out of the canyons of habit and back to your original creative plateau where new creative idea cyclescan reveal blue ocean opportunities.

IdeaCycles Course will help individuals generate innovative ideas to solve problems


The IdeasCycles course can help you make innovation an intentional path!

Extensions of the initial IdeaCycles course will include how to further develop new ideas and ultimately how to achieve buy in for innovative ideas.

Generate Breakthrough Ideas

The IdeasCycle Course is aimed at helping participants do the following:

  • See how logic and reason obstruct new ideas
  • Overcome assumptions and predictabilities
  • Manage imagination to create change
  • Changing your thinking cycles
  • Understand how to trigger unique ideas
  • Learn to reframe questions and achieve new insights
  • Experience lateral and intersectional thinking techniques
  • Recognize the drivers for predictable thinking habits
The only habit that you should tolerate is one of questioning why you approach any problem the same as the one before. Never accept the obvious. Play the wild card. Explore parallel rivers. Break the rules. Turn thinking inside out. Imagine the inverse of your assumptions to be true and imagine the possibilities from there...

—Chas Martin


The Innovative Eye Program

In collaboration with Dave Kresta, Chas Martin has created an Innovation Eye Program. The aim of the program is to integrate entrepreneurial creativity with pragmatic planning to create a competitive advantage.

This program is split up in three primary stages. The first phase of preparation sets parameters and seeks to engage the key participants. The Development Phase draws a draft of a concise business plan after taking into account the cross sectional factors and determinants. The Execution Phase maps the plans to longer term strategies.

All in all it is a very engaging experience and triggers creative output.

Six Thinking Hats Course

Edward de Bono’s Six Thinking Hats is one tool used by InnovativEye for collaborative creative thinking

Edward De Bono's concept of thinking hats has shaped the trajectory of innovation for many business related concepts. It is a tool for collaborative creative thinking which introduced parallel thinking and lateral thinking techniques. His Six Thinking Hats approach represents thinking strategies with each colored hat symbolizing a different approach. For example the Green Hat represents Creative Thinking, Black Hat represents Critical thinking so on and so forth. De Bono believed that people could be more productive in meetings and collaborating within groups and teams by deliberately using these approaches.

InnovativEye offers a one day course which uses the approach of the Six Thinking Hats as promulgated by De Bono. The activity achieves break through results; with the optimal employee involvement it stimulates the creative process and lays the foundation for collaborative creativity.


Meet the Creative Guru

Chas Martin has evolved from his role as creative director to creative mentor, facilitator, trainer and innovation facilitator. His career path has taken him to diverse fields which have laid the basis for his expertise in imaginative problem solving. As an art director, writer, and eventually creative director, he has been involved in marketing communications,interactive entertainment and even online and classroom education.

Martin has provided creative leadership for a wide range of organizations, including SAS Institute, Sprint, U.S. Marine Corps Center for Business Excellence, Parker Brothers Games, Cutter Laboratories, and Tektronix. Additional projects include HP, InFocus, and Intel.



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"By reframing questions, challenging assumptions, and opening doors to new ideas, we guide individuals and teams to envision innovative possibilities.Our mission is to generates concepts and scenarios for new products, new markets, new services and new processes for clients seeking breakthrough strategies."
Chas Martin

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External Blog News and Reviews

InnovativEyeNews [ Add Your News ]

July 13 2008

Strategy and Innovation Generate Competitive Advantage

July 9 2008

Innovation in a deep economy

May 19 2008

Innovation is the White Space

April 18 2008

Strange Incongruity

Feb 13 2008

Thinkholes: How Predictability Undermines Competitive Advantage

Feb 5 2008

Mistakes and Possibilities

See All Articles By Date

November 23'2006

Animation from InnovativEye

"Wave-piercers have a very fine bow with minimal reserve buoyancy in the forward portions of the hull to minimise vertical motions....Read More

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Address

InnovativEye

Portland, Oregon 97221

Contact Information

Phone: 503 459 1009

Email:

Customer Testimonials

Add your constructive feedback or review for InnovativEye.com

This guy lives outside the box! Chas is never satisfied with predictable answers. His solutions are expansive. He thinks way beyond the task at hand and engages everyone’s imagination to go where NO ONE would have imagined possible. His brain is all over the place and he challenges everyone around him to think at his level. A simple conversation can result in a paradigm shift. Be careful what you ask for!

—Carol Woolman,
Customer Marketing Programs Manager - WebTrends, Inc.

Chas brings insight borne of deep experience coupled with great communication skills. He is an outstanding writer, designer and creative director. He took on a very challenging project for us in both scope and time to market, and with limited direction delivered a complete portfolio of material on time, on budget and most importantly, on message. I look forward to working together again.

—Kerry Kelly,
VP Product Marketing, SnapNames, Inc.


Chas is an original thinker and a practical hands-on leader. He knows how to apply fresh business perspectives to solve thorny business challenges and he knows how to inspire the people around him to perform at their highest possible levels. He enjoys thinking outside the box and discovering innovative solutions for difficult problems.

—Michael A. Barlow,
Business Author, Managing Partner - Cumulus Partners

Chas possesses a desire to learn, willingness to challenge existing approaches, an eye for what could be rather than what currently exists. He is comfortable expressing ideas and thrives off the creative energies of others. I believe Chas is a great trainer who inspires creativity in his associates.

—Michael Penwell,
Project Manager / Title Engineer - SAS Institute


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