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AMD will launch a pricing campaign later this month, covering the full range of its product line, in head-to-head rivalry with Intel, which is expected to lower the prices for its processors in July, according to sources with motherboard makers.
After actively talking to motherboard makers in search of ways to counter Intel's price cuts, AMD has come up with a new pricing solution, despite tight production capacity and possible erosion of its profits, the sources said.
The sources indicated that AMD will cut the prices for four models in its Athlon 64 single-core CPU series by 20-30% in mid June. On July 24, AMD will reduce the prices for its Athlon 64x2 dual-core CPUs by 25-50%, and its low-end single-core Sempron series will see a 10-15% cut in prices, according to the sources.
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