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Title
ICON Health & Fitness
Description
In 1977, Scott Watterson and Gary Stevenson, both business majors at Utah State University, founded Weslo, Inc. to finance their college education. The two started the company importing kitchenware, tableware, and marble products from the Far East. In 1979, Weslo, Inc. responded to the nation's energy conservation movement and acquired the rights to a freestanding wood-burning stove. The company began marketing the stoves under the trade name of Fire King, Inc.
The company's entry into the health and fitness industry began with the manufacturing of trampolines. As they studied the exercise and fitness market, they were able to take advantage of the tremendous growth that occurred in the 1980s. Their entry into the fitness market proved to be timely as the product line expanded to include treadmills, exercise bikes, rowing machines, and home gyms under the name ProForm Fitness Products, Inc. As the company's exercise equipment business grew, the partners decided to spin off their wood burning stove business to focus on the fitness industry.
In 1988, Weider Health & Fitness acquired ProForm and Weslo. The 50-year-old company was, at the time, a large manufacturer of sport nutrition products, and the nation's largest publisher of health, fitness, and lifestyle magazines.
Contact
- ICON HEALTH & FITNESS, INC.
-
- LOGAN UT
- United States 84321
-
- 435 750 5000
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