HivStopsWithMe.org
Title
HIV STOPS WITH ME.ORG
Description
HIV STOPS WITH ME is a social marketing campaign which aims to reduce the stigma associated with HIV and to acknowledge the powerful role that people who are positive have in ending the epidemic. The campaign celebrates the contributions that are made every day by those most affected by the disease and has 45 spokesmodels from Boston, Buffalo, Los Angeles, Long Beach, New York City, Oregon, San Francisco, San Diego, and Seattle.
The HIV STOPS WITH ME campaign features HIV positive real people talking about real issues. The campaign deals directly with sex and condom use, while it also raises important themes like responsibility, communication, and disclosure of status. Each spokesmodel has a personalized message to deliver to other people who are positive. The messages are hopeful and supportive, and they also make people think about what they are doing to stop this disease.
Each city has their own website and within that website the spokespeople each have their own section where they tell their own story and engage in online dialogue with other members of the community. The website also contains articles of interest, lists of resources and a calendar of related events. The spokespersons were chosen to reflect the demographic makeup of their communities. Campaign materials include the website, billboards, print ads, posters in bars and clubs, outreach postcards and television commercials.
Contact
- Les Pappas/BWA
-
- San Francisco California
- United States 94102
-
- +1.14158371
Logos
