Freshmax group ltd – innovative marketers of fresh New Zealand produce


Freshmax is a vertically integrated produce supply and marketing specialist comprising orchards, post harvest distribution, packhouses, domestic and international marketers. The company has three major areas of activity: domestic fruit and produce marketing, nationwide coolchain distribution and international marketing. There are eleven businesses within the group.

Freshmax is a leading fresh produce supplier and marketer. The company has achieved this position by investing in the development of relationships. There is also a real commitment to adding value to products as opposed to just selling them. This distinguishes Freshmax from its competitors.

Strong consumer brands continue to deliver added value to Freshmax customers as well as all parties in the supply/marketing chain. This approach requires fresh thinking and constant innovation across the company’s products, technology and systems to ensure it consistently delivers quality produce solutions.

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