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FINANCIAL TIMES DEUTSCHLAND

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ICRA at a glance

The Internet Content Rating Association (ICRA) is an international, non-profit organization of internet leaders working to develop a safer internet. ICRA has long believed that self-regulation leads to the best balance between the free flow of digital content and protecting children from potentially harmful material.

The centrepiece of the organization is the descriptive vocabulary, often referred to as "the ICRA questionnaire." Content providers check which of the elements in the questionnaire are present or absent from their websites. This then generates a small file containing the labels that is then linked to the content on one or more domains.

Users, especially parents of young children, can then use filtering software to allow or disallow access to web sites based on the information declared in the label. A key point is that the Internet Content Rating Association does not rate internet content - the content providers do that, using the ICRA labelling system. ICRA makes no value judgement about sites.

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