FlowTrackerAnalytics.com
Title
FlowTracker Analytics Inc. : Bank customer deposit and loan product attrition, acquisition and cannibalization behavior
Description
CUSTOMER CENTRIC BEHAVIOR ANALYSIS FOR BANKS... ... focusing on acquisition, attrition, cannibalization
Executives of full-service consumer banks know the difficulty of focusing resources on acquiring new money and curbing attrition of balances. Internal competition for balances among product and geographic silos diverts resources from actions that grow your deposit and loan portfolios. Cannibalization also introduces false positives when targeting growth and attrition prospects. The solution to these problems is performance metrics that separate new and lost money from money moving between business unit, branch and product silos.
FlowTracker is a repeatable process that derives and classifies flow of funds information from account balances precisely and efficiently, with a minimum of set up and maintenance cost. We have assembled an optimal business solution consisting of a proprietary analysis method, platform independent software, business rules that are readily customized to work with your data and the banking business expertise to solve the problems of inter-silo competition and false positive targets efficiently.
Languages
English
