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eFilmCritic! Movie Reviews - Australia's Essential Movie Review Source
Description
Speaking of ratings, I'm looking at them and the results don't add up to what's listed on the star rating. What gives?
Essentially, we got sick of being continually conned into paying to see the latest big Hollywood blockbuster franchise movies, believing the hype and coming out feeling thoroughly anally probed. We pay a heap for tickets, we pay way too much for popcorn and soda, and we expect we'll be rewarded at some point in the process with a quality film. Well, for too long these wishes have been ignored, so now we're fighting back. This is the place where Joe Public smacks the heck out of the studio execs that treat us like cattle.
We've taken on the studios a number of times, and we're yet to be beaten. When they started sending out employees pretending to be 'excited' film fans who wanted nothing but to talk about the studios' upcoming films on websites across the country, we investigated, proved the messages were coming from studio computers, and then took the news to the LA Times. The result? The studios don't pull that crap anymore. When we noticed that Rolling Stone's Peter Travers was being quoted in every single movie ad because he always had something nice to say about a film no matter how bad it was, we started listing his quotes every week and keeping score of how often he was whoring himself - the result being that Travers has recently cleaned up his act.
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