DeliaNet.com providers branding and marketing services for companies

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Online Marketing, Web Development, Brand Development experts.

Description

For over 40 years Delia Associates has been helping companies like yours take a leadership position within their business categories. And we'd like to do the same for you. We'll help you define your company's core values, and express your uniqueness with clarity and conviction, using design and marketing techniques that are at the forefront of today's communications revolution. But it all starts with discovery. That's why our Brand Leadership Solution™ is the key to increasing your market share, building long-term customer loyalty, and yielding the highest possible return on your investment in marketing communications. Most important, the experience of our clients bares out the fact that you don't have to be big to be a great brand. You simply have to identify what makes you better than your competitors in the eyes of the people who matter most — the customers you have today, and the ones you want tomorrow.

Languages

English

Additional Information

Custom web site design and development
Content managed web site development
SEO (Search Engine Optimization)
Pay-per-Click campaign development and management
Banner advertising design and placement
Online directory and Web portal placement
Online public relations through PR portals and news sites
Customer generated media - including blogs and social networks
Viral marketing
Customer relations marketing
Traffic and impression measurement and analysis
Advertising: Print, radio, TV, web, and billboard ad production; media analysis; media planning.
Brand Strategy: The Brand Leadership Solution™, branding workshops, executive consulting.
Events: Corporate Events, Tradeshow Support, Booth Design, Appearances, Speaking Engagements.
Public Relations: Press releases, articles, presentations, interviews, newsletters.
Research: Market Trends, Competitve Analysis, Surveys.
Sales Tools: Brochures, sales sheets, multimedia presentations, demonstration videos, capabilities profiles, tradeshow literature.
Web Marketing: Website development, web-based applications, e-commerce, e-mail marketing, Organic & Paid Search Marketing, Corporate Blogs, E-newsletters.

Brand Solutions

Brand leadership. Qualified leads. Greater and faster conversion rates.

What company doesn’t want all three? And the success that comes with them?

But, with an ever-changing business environment, aggressive industry competitors, and customers whose needs seem to grow more complex every day, who has the time and the resources to manage all three?

Delia Associates’ Brand Solutions are the answer.

Our Brand Leadership Solution™ brings life and power to emerging brands, re-energizes and strengthens existing ones and gives all of them a unique and distinctive position in the minds of customers and prospects. Our comprehensive, proprietary process and strategic analytical tools result in brands that engage and attract new prospects while strengthening existing customer relationships.

The Qualified Lead Builder™ is built on the premise of quality over quantity. You want to spend your valuable time attracting and connecting with the best prospects. The ones that fit your ideal customer profile and who gain the most from what you have to offer. The Qualified Lead Builder™ makes the most of your time and provides you with the strategies, tactics and tools to help get the job done.

Our Lead-To-Sale Accelerator™ is designed to perform, just as the name implies. It takes your most qualified prospects and helps convert them into customers. This comprehensive and versatile suite of tools will empower your sales force with concise and powerful messaging, putting your company front and center with potential clients. The result: increased sales in less time.

The Brand Leadership Solution

Our proprietary brand development process, The Brand Leadership Solution™, is laser-focused on creating powerful brand identities, driving customer engagement and delivering bottom line success.

Our brand strategists meet with you and your key personnel. From this important first session, the foundation of a very powerful brand begins to emerge. It all starts with a thorough fact-finding discovery session and results in a realistic strategic and tactical plan designed to engage your target audience and guide your growth to the next level.

We’ve got this process down to an art (and science) where it now takes just weeks, not months, to complete the entire process. And...with outstanding results.

1. Discovery

The Discovery phase is the foundation of our Brand Leadership Solution. Our brand strategists guide your company’s key members through an intensive brand analysis session, where we uncover information and insights that help us better understand the brand you were, the brand you are, and the brand you aspire to be.

2. Identity Builder

Through the Identity Builder phase, we take your brand from abstract to concrete. We infuse your brand with its “WOW” factor - the unique combination of colors, emotions, messages, ideas and images that will make your target audience stand up and take notice. We introduce you to your unique and authentic brand identity - one that acts as a beacon for your core target audience.

3. Keep and Attract Plan

Here we develop a custom plan - an integrated program of online and offline communications that will attract, keep, and grow relationships within your target audience.

Qualified Lead Builder

Our Qualified Lead Builder™ is an integrated marketing solution. It gives your business a full complement of online and offline marketing and selling tactics, designed to target your messaging and guide your company's growth.

Online Marketing
Offline Marketing

Online Marketing

A powerful online presence gets people thinking and talking…about your business!

Delia Associates positions you for growth by putting your brand “front and center” in innovative ways. And, we run “ahead of the pack” in online marketing strategy because long ago we recognized the power of the Internet and its ability to create brand leadership that results in tangible success.

Website Development
Search Engine Optimization (SEO)
Search Engine Marketing
E-Mail Marketing
Post-Click Marketing

Website Development (WEBpath™)

We are pleased to offer WEBpath™, a proven web development process uniquely created by Delia Associates. Through WEBpath™, we are sure to deliver a powerful website that exceeds your expectations.

We keep all site development in-house, from site mapping to hosting solutions and everything in between. And our development tools, skill sets, and compliance with current Best Practices for Web Development and SEO promise to give your visitors an outstanding Web experience with multi-sensory appeal.

We design interactive websites that incorporate the latest industry HTML standards and best-practices, Flash and e-commerce. And we can help you implement Content Management Solutions (CMS) in both Unix and Microsoft IIS environments.

Search Engine Optimization (SEO)

You can have a great-looking website, but it doesn’t matter if the search engines aren’t driving traffic your way. At Delia Associates, we’re highly skilled at identifying keyword strategies, targeted keywords and key phrases so that the people who want what you have can find you.

Search Engine Marketing (SEM)

If you want potential customers to find your business, it takes more than just submitting your website to Google to get great search positioning. It takes concentrated effort in content generation, content distribution, search advertising, and site enhancements to ensure that your business gets discovered when customers search for your products and services.

Delia Associates can deploy targeted multimedia content across the Internet to help searchers discover your business. We utilize the following Search Engine Marketing techniques to direct potential customers to your business:

Content Generation and Deployment
Video Content Generation and Deployment
Link Building and Management
Web Banner Design and Placement
Social Media Content Deployment and Monitoring
Pay-Per-Click (PPC) campaigns on Google, Yahoo!, Bing, Facebook
Customer Testimonial Deployment and Monitoring
Site Traffic Data Analytics and Competitive Analysis

E-Mail Marketing and Behavior Analysis

Want to stay fresh in the minds of your target audiences? E-mail marketing keeps your business top-of-mind with product alerts, corporate news, event notifications, seasonal communications and e-newsletters.

Delia Associates utilizes the latest technology in e-mail delivery to ensure optimal inbox penetration. Then we provide analytics to show you how the readers actually behaved when they received your e-mail content. We will tell you who opened your e-mail, what links they clicked on and where they’re located so you can establish follow-up actions to increase potential prospect counts.

Post-Click Marketing

So now that you have more visitors to your website, we can help you secure conversions through: Feature banners, Contact forms, Social Media bookmarking links, RSS feeds, Video assets, and more.

At Delia Associates, we utilize some of the industry’s best analytic tools to track site visitor behavior. We also make continuous improvements to your website to encourage longer site visit times, decrease bounce rates and increase conversion rates.

Ready to get started? Have more questions? Take a moment to contact us here.

Offline Marketing

Let’s face it - there are times when traditional communications are the preferred way to get your brand messaging into the hands of the decision makers who want what you have.

When it comes to the more traditional marketing, we've been doing it since 1964.

Advertising
Public Relations
Direct Mail
Shows/Events

Advertising

From billboards to buses and from print to TV, we develop ad campaigns that get your brand noticed, and increase your exposure and bottom line.

Public Relations

With strategically deployed press releases, by-lined articles, thought leadership op-ed pieces and thought-provoking blogs and content posts, Delia Associates helps you garner valuable brand exposure.

And, should the unforeseeable occur, we’re right there with crisis management strategies that minimize adverse effects on your business, your stakeholders, your reputation and your brand.

Direct Mail

We develop strategic and creative direct mail campaigns that target people who want your brand, with offers and incentives that convert them from “passive” to “purchase.”

Shows/Events/Support

Trade shows. Seminars. Webinars. Conferences. From brand-specific collateral materials, press and promotion, to the graphic design of your trade show booth, we’ve got Trade Show Marketing covered.

Lead-to-Sale Accelerator

Your sales people are under pressure to perform – they need to sell more and faster. But, do they have the right tools to get your brand messaging across to potential buyers? Competition is steep and you need your brand to stand out, far ahead of the pack.

Our Lead-to-Sale Accelerator™ process condenses sales pitches and shortens sales cycles with tools that make selling simpler and highly effective.

Sales Messaging
Method Map
Presentation Tools
Touch Point Tool Kit
CRM System Alignment

Sales Messaging

We provide your sales managers with 60/30/10 second sales “sound bytes.” Sales messaging is consistent among all sales team members, with the same messaging platform, style and tone - aligned with your brand messages.

Method Map™

A dramatic graphical tool that takes your “intangible” service and makes it “tangible” for potential buyers, so that your sales team spends less time explaining what you do and more time turning a prospect into a customer.

Presentation Tools

A discriminating blend of integrated selling aids (i.e., live video demonstrations, on-line webinars, visual guides, brochures, multi-media PowerPoint presentations, etc.) for sales professionals that make connections with prospective customers in the marketplace more visually appealing, informative and productive.

Touch Point Tool Kit

Provides multiple brand-touch opportunities for prospects that can be deployed on a pre-arranged or at-will basis, via email or direct mail.

A “touch” can be an article, a white paper or a case study that showcases your brand “in action” and helps sales professionals make more efficient and effective use of their time, without having to “hard dial” every time they want to “reach out and touch” one of their prospects. CRM System Alignment

Aligns Touch Point Tool Kit outreach activities with your sales professionals’ sales/prospecting databases (CRM applications) to record specific touch point activities in prospect profiles.