Creative-Audio.co.uk is a home cinema and hi-fi online with a store in Shrewsbury..
Title
Creative Audio - Welcome
Description
Buying expensive items over the internet can be a risky business – everything is just fine, until………it all goes wrong! And when it does go wrong, it goes wrong BIGTIME.
Not surprising really when you think about it, after all, consumers like you and I, hand over large amounts of money to a total stranger, who (by his own admission) works at low profit margins, to cut his prices to the bone. I mean, what do we expect?! If you were in business, making say £50 profit on a £750 sale, how much time and effort do you think you’d be prepared to put into sorting out problems? To many web merchants, the definition of service is ‘loss of profit’ – something to be avoided like the plague. Let’s face it, most of these guys don’t have a shop, let alone a workshop! Many of them don’t even have a continuously manned telephone line (too expensive!). So, if a customer faces a problem, he often has to face it in virtual isolation; he can’t make a complaint in person, he can’t talk to a real human being on the phone – his only communication with the company concerned, has to be via e-mail messages. And guess how quickly those are answered!
The simple fact of the matter is that when an organisation cuts its costs to hit a discount price, the first expensive ‘luxury’ to go out of the window is SERVICE. Trouble is, that by the time the poor customer comes to realise this, it’s too late – his money has gone and he can repent at his leisure.
