CommercialCloset.org Lesbian and gay equality advertising
Title
Commercial Closet
Description
Excerpted from website:
Commercial Closet Association is not a pressure group or watchdog on advertising. We do not attempt to enforce rules or represent that a single "GLBT point of view" exists, given the great diversity of the gay, lesbian, bisexual and transgender population. And we do not seek to embarass advertisers, organize protests against them or their advertising, or force them to do anything except to expand their understanding and awareness of GLBT inculsion in all forms of advertising.
Commercial Closet Association educates and influences the world of advertising to understand, respect and include lesbian, gay, bisexual and transgender (LGBT) references in advertising to achieve a more accepting society while achieving successful business results.
More than any other medium, advertising is intended to shape behavior. The average American household watched over 8 hours of television daily in 2005 –- along with roughly 200 commercials per day. More than $427 billion worldwide in advertising (and $175 billion in the U.S. alone, per ZenithOptimedia) is spent annually to convince people to buy things -- many of those ads contain messages about LGBT people and how others should treat us. Shouldn't advertising convey respect instead of perpetuating stereotypes, homophobia and transphobia?
Address
- P.O. Box 20516
- New York, NY 10009-8972
