BluesAudience.com
Title
New England's blues network
Description
"We met Diana Shonk, Publisher of The Blues Audience newsletter (T.B.A.) four years ago. The support we have gotten through T.B.A. has increased the awareness of our festival, the WHITE MOUNTAIN BOOGIE N ‘ BLUES FESTIVAL, throughout New England. The newsletter has helped our festival grow, enabled us to bring in greater talent every year, to increase our ticket sales and in turn our attendance.
T.B.A. is a great advertising tool and a real benefit to the blues community. I consider Diana a true friend and often ask her advise on planning our next festival. Advertising with The Blues Audience is money well spent."
I started The Blues Audience newsletter in 1991(see original issue) with the express purpose of helping (my friends) New England's very talented and hard working blues musicians reach more of their potential audience. Most of the bands that regularly worked weekends, were mailing out postcards to their mailing lists. I remember once I got the postcard the week after the gig and it was one I would have really liked to see. So I got this idea to combined all the lists and mail out one big mailing with all the bands' schedules in it, pool less money per band and mail to thousands of potential customers (for lack of a better word) people to fill up the clubs, thus the bands could make more money... all good things coming out of this cooperation between the bands and clubs. A non competitive listing by band and club to make it easy for the club goer to find a club date for a band he would like to see or perhaps plan ahead to go try out a new club.We accomplished this by mailing the newsletter to the combined lists of names and addresses from the participating bands' mailing lists.
