Avantgarde.de is Advertising and Public Relations firm
Title
Avantgarde Gesellschaft für Kommunikation mbH
Description
Avantgarde is a full service maeketing agency with roots in germany but meanwhile serves clients all over the world. The mission of Avantgarde is to turn target groups into fans – using all communicative means. With all eyes on this common goal, specialists from all fields of communication work together at Avantgarde Brand Services – an approach that is interdisciplinary, networked, and that blends together departments and fi elds of expertise. This produces concepts that surprise and excite target groups. Concepts that have a media-neutral function in all channels and are tailored to the needs of the brand. And concepts that are marked by a common idea: every brand needs loyal fans.
Additional Information
Avantgarde is a full service agency with following branches
SALES & MARKETING SUPPORT
Avantgarde Sales & Marketing Support provides comprehensive, integrated personnel and system solutions for marketing and sales. They cover the following four interlinked areas:
- Customer and Visitor Management - POS Service - Avantgarde Bytemedia - Personnel Management
To support these areas, Sales & Marketing Support offers its customers services ranging from consulting, planning and management through to implementation and the entire operation.
EVENT
A strong brand has the stuff that stars are made of: it wins over its followers, excites them and is celebrated by them. Avantgarde Event creates the right setting: events of any magnitude, from product launches and roadshows to incentive events. Services provided by Avantgarde Event range from development of creative ideas and organization to the actual implementation of the event.
PROMOTION Direct contact from person to person is the most intensive contact that a brand can achieve. Avantgarde Promotion possesses a worldwide network of several thousand trained promoters and hostesses. At international events, interregional promotional tours and regional sales promotions, these promoters and hostesses give your brand a face that fi ts. They become brand ambassadors who not only understand your brand, but also speak the language of your target group.
ADVERTISING A brand needs to continually surprise its fans, excite curiosity and forge a path through the minds and to the heart. Avantgarde Advertising designs and produces classic creative campaigns for print, TV, radio and online. It always starts with the big idea. After all, the big idea doesn’t care what medium is used to transport it. It achieves its reach regardless of the channels used and finds its target groups wherever they may be.
PUBLIC RELATION A brand that wants to make a big splash has to take center stage in the public eye: on the cover page. Avantgarde PR offers all types of press and public relations services that help a brand to get there. From classic brand and product relations to corporate public relations. All activities are customtailored to the needs of the client and target long-lasting effectiveness and sustained brand building.
MOBILE MARKETING One direct path to the target group is through the pocket – and the cell phone inside. Avantgarde Mobile focuses on the use of mobile devices as interactive instruments for brand communication. This marketing channel offers brands infi nite possibilities along with extremely little divergence loss. This includes the production of creative applications and the area of licensing, as well as implementation, hosting and web-shop content management. The focus always remains on direct, interactive contact between the target group and the brand.
SPONSORING As a sponsor, a brand enjoys prominence. Avantgarde Sponsoring specializes in developing and executing creative concepts for television, print, online and event communication platforms. The focus of our activities is in the areas of sports sponsorships and special TV advertising forms. An additional business area is the management and marketing of sports and entertainment personalities.
LOCATIONS Avantgarde is based in Munich, Cologne, Prague, Dubai, Shanghai, London and Peking
