Asa.org.uk
Title
Advertising Standards Authority - Home
Description
The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers
Find out how the UK’s system of advertising regulation is set up and funded and how the ASA works to protect consumers by ensuring that the standards of advertisements is kept high, whether a complaint is made or not.
The ASA's mission is to apply the advertising codes and uphold standards in all media by being a being a customer focussed, best practice regulator, where expertise is valued and shared. This section outlines our mission, vision and values in full.
Languages
English
