ArchAnaTrasy.com
About ArchAnaTrasy.com
At Reliance Industries Archana handled all personal events and dinners for the Chairman’s office, reporting directly to Mrs. Nita Ambani. She designed, planned, executed the YPO retreat in Jamnagar for 3 days, hosted by Mr. & Mrs. Mukesh & Nita Ambani. Also organised and supervised the Dhirubhai Ambani Annual day in 2007 & 2008
Handled the RIL IPL team The Mumbai Indians in their launch year. Organised the matches, ticketing, sponsorships and team handling as event head
As an event marketing professional at Wizcraft World she handled the brand International Indian Film Academy Awards from 2000 to 2007 in the Millennium Dome, UK, Sun City South Africa, Genting Malaysia, Johannesburg, Singapore, Amsterdam, Dubai and Yorkshire. Worked closely with government agencies Internationally to secure full funding and all sponsorships for the IIFA Weekend and awards in the city of hosting
Other highlights with Wizcraft have included Michael Jackson’s Concert in Bombay; Bill Gates visit to India and Music concerts – UB 40, Whigfield, Diana King.
Some events handled internationally include 30 years of Mauritian Independence, Benson & Hedges launch in Mauritius, Event for Air Mauritius (In Mauritius), Bollywood Awards (New York), Showman Of The Millennium (London)
Created and excuted the brand “Gully Cricket with Kapil Dev” for Sony Max and did a roadshow in 27 cities in India.
As a marketing professional promoted exclusive properties to Non Resident Indians and Corporates as part of Richard Ellis. While as part of Mahindra Exports Ltd., worked in the leather exports division, marketing shoes and garments internationally
A highlight of my tenure with Mahindra Exports Ltd was organising the launch and then marketing the companies boutique division ‘Nikaya’
