America's Family Pet Expo - World Wide Pet Industry Association
Excerpted from the website description:
- WWPIA's mission is plain and simple: to promote responsible pet care worldwide. In other words, WWPIA® seeks to promote responsible growth and development of the companion pet, product and services industry. WWPIA® has a number of key objectives: (a) forging trade relationships that support and expand the industry; (b) supporting related organizations and their efforts to enhance the industry; (c) understanding and promoting the companionate benefits of animals to industry and consumers; (d) developing educational programs for retailers fostering industry communication; (e) promoting consumer education and awareness.