Aegis-Resources.com The product marketing handbook for software
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Excerpted from the website:
- Merrill R. (Rick) Chapman has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is) and he began his career writing inventory management systems for beer and soda distributors in New York City.
- In addition to the Handbook, he is also the author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters and co-author of the Software Industry and Information Association's US Software Channel Marketing and Distribution Guide, and writes articles about software and high tech marketing for many different publications, including www.
