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Excerpted from the website:
- Driving the Direct Search Evolution
- As the web expands, users want better and faster ways to find the most relevant, "real-time" content. Online advertisers seek ever more efficient ways to target their message and generate leads. Publishers and domain owners alike need strategies for maximizing the value of their online properties. By addressing these challenges, Direct Search is rapidly emerging as the ultimate targeted media opportunity — and a billion dollar marketplace.