About.com : Reviews and city profile providers
About.com
About.com was founded in 1996 as a website content developer company. This was taken over by The New York Time Company in March 2005. It is the leader amongst all the content developer sites on the Internet. It offers about 1.5 million 100% original articles on various topics grouped into 22 categories, which are called channels. With a team of 570 expert professionals known as guides, About.com is a leading company providing rich and expert content, which helps users in taking important division. Now About.com is one of the top 10 content sites on the Internet. Covering different varieties of topics from various fields – about.com is most useful to the users and is most relevant as there are regular additions in the contents totaling about 3000 additions every week. With its constant growth it is attracting more and more advertisers and visitors everyday.
Services
The main service offered by about.com is trustworthy advice and contents to the users. The contents are very friendly and accurate and are always to the point. The contents are very easy to read and understand. Although there is no unnecessary flowery language, still the contents are entertaining.
- Guides – The Jewels of About.com
About.com has a team of 570 guides who are extremely professional, trained and having the highest levels of knowledge and expertise in their particular field. The credentials of the guides are very high and they are well trained to provide best quality of services to the customers. They are recruited and placed based on their education and technical knowledge in a particular field. Te guides are highly dedicated to provide most efficient services, which have won them many awards and laurels. Many of the contents written by guides of About.com are ranked as ‘Best of the Web’. The guides also place blog related to their topics regularly and also provide a forum for discussion related to their topic. All the guides are freelancers and they choose their own hours of work.
- Channels – The Directory of About.com
The total contents of about.com are categorized and grouped under few well-known heads, which are referred to as channels. This grouping and dividing information under different heads narrows the search time of a user and they are able to find their required information more easily. The few most popular and visited channels of About.com are Business & Finance, Computing & Technology, Home & Garden, Parenting & Family, Health & Fitness, Food & Drink, Automotive and entertainment etc. The travel section is particularly useful with expert writers on each region.
Advertisers
An advertiser can get the most effective mileage for his products at about.com because here the number of visitors is rising constantly. About.com helps the advertisers target and reach to maximum number of audience in so many ways by offering various packages to the advertisers. With the help of Behavioral Targeting, Performance Targeting and Article Targeting it has gained immense success in targeting various levels of customers.
Acquisitions of About.com
About.com is becoming a giant leader by constantly adding to its acquisitions. Recently it has acquired Consumersearch.com, UcompareHealth.com, and Calorie-count.com etc., leading consumer & health related websites on the Internet.
Visitors of About.com
It has about 34 million unique visitors every month with a male and female ratio of 36:64. Visitors seek main information on technology, fitness, home products etc. Visitors also use about.com to rent movies or plan a leisure trip.
Corporate Governance and Code of Business Ethics
About.com is guided by the corporate governance principles of its parent company, The New York Times Company. The Directors, Management, staff are all expected to abide by the corporate governance principles and follow the code of ethics in business practices as laid down by the company. No act of anyone related to the company should be unethical, immoral or detrimental to the society’s interests.
Social Responsibility
The social responsibilities of the company include responsibilities towards the visitor’s community. The company undertakes to provide them with quality articles with no misleading contents or any immoral contents which are harmful to the society’s interests.
Mission and Vision
About.com’s mission is to provide quality contents and information to its users and visitors on almost everything. It plans to provide one single roof solutions to all the queries and search enquiries of the internet community. It plans to bring a solid team of professionals under its umbrella and further strengthen them to accomplish its vision of becoming world’s topmost content provider on the web. By and large it is moving towards it at a steady pace. Steadly strengthening it's travel information section also.
Languages
English
Address
- 249 W 17th St, 2nd Floor
- New York NY 10011 US
Contact
- About.com, Inc., Nayden Naydenov
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- +1 212 204 4000, Fax: +1 212 204 1521
