Pay for performance marketing executive for Inbound Business Inquiry Generation | Competition Tracking | Organic Link Building | Organic SEO | Online Reputation Management | Social Media Marketing | Social Network Marketing | Online Business Development | Direct Marketing | Customer Engagement & Nurturing | Lead Generation | Email Marketing | International Marketing We believe, that if you got a website then it must realize the unlimited business opportunities, online. And your valuable time and money should earn handsome returns.
Many companies build good websites but fail to attract the traffic. Most visitors are either employees or job aspirants checking out the company before an interview. And this leaves a sour taste with management and dissatisfaction brews about website marketing when resultant ROI falls. Though we have got interesting facts to prove otherwise.
A website is your online brochure / store, open for business 24x7. Given the right amount of push, care and attention, your online presence can generate unlimited business inquiries. It is One - 2 - One marketing that can be personalized for every visitor and business relationships built thereon. It helps you cover vast territories, keeps you in touch with your existing customers and reaches out to newer ones when they need you most, in a matter of seconds.
Traditional marketing was all about Print Advertisements, Trade Events, Radio & TV Commercials, Roadshows, Event Sponsorships, etc. Buyers used to get influenced through these commercials and make their purchase after referring to their friends and family members.
With the entry of the World Wide Web (www) things have changed a lot. Now buyers are queuing up on search engines to know about the products they want and compare them online. And most of them now make their choice of brand and model through references from online trusted sources.
Hence for your business, it makes good sense to have a [reputable online presence]. Given below is an illustration of the various activities that you can carry out to build your business reputation, online.
Search Engine Optimization (SEO) constitutes of Online Reputation Management and Search Engine Ranking Page Optimization.
Here is a simple illustration of how SEO can be done Organically or through Un-Paid channels.
Search Engine Optimization
Optimize Webpage Content with Relevant Keywords
Create Company Presence on Major Social Media like Facebook, Twitter, MySpace
Interact with Prospects in Relevant Discussion forums and Engage them with the Brand
Build a Fan Following by Inviting Prospects to Join your Fan Pages on Facebook or Linkedin or Twitter
Bookmark your Content on Major Social Bookmarking Sites likes Digg, Delicious and Stumble Upon
Build Referral Site Linking
With Periodic Press Releases on Major PR Sites
Build and Regularly Populate a Company Blog
Re-Blog and Post Comments on Major Industry Blogs
Share Images and Videos from Your-Company Activities on Major Sites like Flickr and You Tube
Submit Keyword Optimized Articles to Major Ezines
Use Other Channels to Build and Optimize Your-Company Website Through Ads on Online Classifieds
By Incorporating Your-Company.com in your Email Signatures
Through use of Electronic Direct Mailers to Existing Customers and Opt-In Database
By giving away Discount Coupons and / or Other Downloadable Applications through Your-Company.com
Through Monthly Knowledge Sharing Newsletters to Existing Customers and Opt-In Database
By Lead Generation through Affiliate Marketing
Online Reputation Management (ORM) is fast gaining importance. Millions of prospective buyers are discussing about your industry related products and services. Many of them would be talking positively about your brand and there might be complaints too. On the World Wide Web, all these discussions are permanently recorded and can be easily searched by newer prospective buyers. ORM is a tool thats being increasingly used by organisations to address customer issues discussed on popular social forums like MouthShut and Complaints.
Search Engine Results Page (SERP) Optimization is the process of building each page of your website such that it ranks on the top pages of major search engines like Google, Yahoo, Bing.