PennaLuna.com

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About PennaLuna.com

In 1926, when gold was $21 and Coolidge had the White House, stockbroker Alex Pennaluna opened a small office in the booming North Idaho mining town of Wallace. The surrounding Coeur d' Alene Mountains were rugged, rich in ore and alive with miners. Folks kept Alex busy trading mostly gold and silver stocks. Decades passed. The little outfit fluorished. Pennaluna & Company earned a name for fine service and stock market know-how.



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