Villageroastery.com

Title

Village Roastery & Windy Bay Gourmet

Description

The Village Roastery is now located in Winchester Bay, on the Pacific coast of Oregon. We were founded back in 1995, as a small roasting company and retail shop in Lake Tahoe, NV. As the Village Roastery sought to expand past Lake Tahoe, we participated in wholesale shows in most major American cities, including Atlanta, San Francisco, Seattle (yes, Seattle!), Portland, Los Angeles, and Dallas, Texas, where we had a permanent showroom. This led to the development of accounts in most of North America, including the lower United States, Alaska, Hawaii and Canada.

However, we soon found that this was not conducive to offering the finest and freshest coffees, for several reasons. Some of the coffees we offered were too exotic, like our Maubesse region East Timor Shade Grown Certified Organic coffee, or our Indian Monsoon Malabar Gold coffee. People were unsure about trying unfamiliar coffee. So, our exotic coffees were reaching people more interested in traditional coffees, and not reaching people who wanted to experiment with new and different coffees. We knew there had to be a way to get our coffees to those who wanted the very finest in exotic and estate coffees!

To solve this dilemma, we began offering the coffee through coffee clubs and mail order. This had several advantages, as we were able to talk to people about the different coffees and different grades of coffee. Interestingly, this became so successful that we closed the retail location in order to dedicate ourselves 100% to coffee by mail.

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