PopClicks.com
Title
Popclicks.com - Pay for Performance Advertising
Description
Excerpted from the website:
- It sounds like a line from a Dirty Harry movie. But in reality, it's a phrase I've heard coming out of the mouths of numerous online advertising buyers who are frustrated with paying for banner ads on a cost-per- 1,000-impressions (CPM) basis. Unlike print advertising, Internet advertising can be tracked, and is therefore subject to real-time scrutiny when it comes to results. So why is CPM cast as the villain by Internet advertisers?
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