PlayoffInc.com
Title
Donruss :: Playoff :: Leaf :: Score - Trading Cards
Description
In 1954, brothers Donald and Russell Weiner became owners of the Thomas Weiner Company, a manufacturer of Super Bubble gum, hard candy and suckers. Using a combination of their first names—Don and Russ—the brothers formed the Donruss Company, beginning the run of the second-oldest card company today.
The 1950s and '60s saw Donruss make a tidy profit from its bubble gum operations while dabbling in the trading card market. Their first offerings included a variety of entertainment card sets, including products based on hit TV shows like "The Monkees" and "Voyage to the Bottom of the Sea."
Purchased in 1969 by General Mills, Donruss remained active in the entertainment card market with titles like "Saturday Night Fever," "Elvis Presley" and the hugely successful "Kiss" set based on the legendary '70s rock group. However, the entertainment card market was relatively small and brought only modest profits, so Donruss began looking for an avenue to provide more stability year after year.
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