Howies.co.uk is paving the way for organic clothing in my wardrobe.
Title
howies®
Description
The journey is by no means complete. And the journey so far has taught us some important things. Like where we want to go. And just as importantly, where we don't want to go. If I have got dates and other stuff wrong or missed bits out it's just the old memory playing tricks.
We started back in June '95 from the living room floor of our flat. We designed, along with the help of a mad designer called Daisy Creswell, four T-shirts and launched them in a mountain biking magazine. The T-shirts cost £30. The orders came in. We were in business.
By '96 a BMXer came to us called Simon, he had met a friend of ours in a queue at Goa airport. She told him to come come and talk to us and so he did. He showed us a bunch of ideas which we liked. So we started doing some shirts for the BMXers. At this stage we were in about 10 shops. But each one kept telling us how well it was selling. We wanted to go to the Bike '96 show but we didn't have enough money. So instead we had the idea about painting topless ladies with our T-shirt designs. At first no one thought it was a good idea. In fact everyone thought it was a really bad idea. But I decided to do it. The press loved it. The crowd loved it. The organizers went mad - they banned us. But the magazines just wrote and wrote about us.
