Design for impact
Description
pulled from site's meta descriptionDesign for impact is the first book to look at the development and design of airline safety cards, from the first text-based cards in the 1930s through to the meticulously illustrated cards produced for aircraft as Concorde. The cards display a wide variety of aesthetic approaches, ranging fram late 1950s optimism to contemporary graphic minimalism. Far from complying with a universal standard, the cards reflect the culture in which they were produced. Sometimes crudely drawn and difficult to decipher, early cards were not always a reliable source of visual communication - some even show emergency exits in the wrong locations. The book is also an essential reference source for safety-card collectors and aviation enthusiats. The book is designed and conceptualized by Eric Ericson and Johan Pihl.
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