CommercialExploitation.com

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Stop Commercial Exploitation of Children

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The Campaign for a Commercial-Free Childhood (formerly Stop Commercial Exploitation of Children) is a national coalition of health care professionals, educators, advocacy groups and concerned parents who counter the harmful effects of marketing to children through action, advocacy, education, research, and collaboration among organizations and individuals who care about children. CCFC supports the rights of children to grow up – and the rights of parents to raise them – without being undermined by rampant consumerism.

The Coalition evolved from two events: In 1999, an innovative conference held at Howard University brought together a diverse and interdisciplinary group of activists, academics, educators and healthcare providers concerned about the corporate influences on children. One year later, a number of conference attendees gathered in New York City to protest the Golden Marble Awards, the advertising industry’s celebration of marketing to children; the Coalition was born.

Since then, CCFC has been at the forefront of a growing movement to protect children from commercial exploitation. Our annual summit on the harms of marketing to children draws experts and activists from a number of fields. The Coalition continued to protest the Golden Marbles – until the industry canceled the awards in 2003. Our other grassroots efforts continue to take on the most egregious corporate offenders and mobilize support for legislation that would help protect children from marketers. CCFC has also hosted well-attended Congressional briefings. Through our efforts, journalists, legislators, educators, and public health officials are, for the first time, questioning the ethics of marketing to children. Our voices can be heard advocating for children in media such as CNN, Newsweek and Time, building public awareness of the harms associated with commercialism and strengthening the public will to foment change.